Your popup is training people to wait for a discount. It should be earning you full-price buyers.
Every Tuesday, I break down a real DTC tech accessory brand's popup and score it. Then I show the fix — the offer, the email sequence, and the copy that replaces the discount and still converts.
Read enough of these and you'll have a framework for fixing your own popup — not just watching me fix someone else's.
For DTC tech accessory brands tired of funding the discount habit.
Real brands. Specific fixes.
Not just a new popup. The offer, the emails, and the sequence behind it.
You're in!
Every other week, I'll send you a real DTC tech accessory brand's popup — audited, scored, and fixed.Your first email will land in your inbox in...
Here's what happens next:
1. Check your email for a message from me (Gannon) and the subject: You’re in! Here's what's coming…
If you don't see it within a few minutes, it might have landed in Promotions or Spam by mistake.2. Move it to your primary inbox — you don't want to miss a breakdown.
